Merchants spend time and money establishing a brand name that customers trust. Snoopy is an automated brand protection system that maintains a level of control over when and how Pay Per Click (PPC) adverts appear on major search engines. Merchants can set up their affiliate programme with a Keyword Policy that monitors affiliates trying to use a company's brand name as a trigger to display PPC adverts on the major search engines (Google, Yahoo, etc). Snoopy is a proprietary software solution, developed by Affiliate Window to identify PPC adverts triggered by these terms on search engines, ensuring that they meet with each merchant’s keyword policy with respect to brand.
Snoopy ensures Affiliate Window clients receive true incremental revenues from their affiliate marketing scheme by ring fencing customers who are looking for them directly.